SOURCING PERSONAL INTRODUCTIONS with the help of LinkedIn Sales Navigator.
In any professional service business where trust is a factor in the client/provider relationship, personal introductions are a must.
For financial professionals, slightly less than 65% of affluent investors indicate that they met their current advisor through a personal or professional introduction.
Your business development routine should incorporate asking for personal introductions consistently. Whether you want to meet an ideal prospect or a potential COI, an introduction routine will create opportunity.
Here is a quick video demonstrating how to leverage LinkedIn Sales Navigator to find the ideal person for an intro.
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